Take-Two CEO lets loose what's essentially a Red ... - Games Thirst

Take-Two CEO Strauss Zelnick further fueled the fire of a possible Red Dead sequel. Speaking during Take-Two?s Q1 FY14 earnings results last night, Zelnick stated that the Borderlands and Grand Theft Auto publisher?s goal is ?to try to create permanent franchises?. What?s the big deal, I hear you asking?

?Our goal is to try to create permanent franchises, that?s the unique goal in the industry.

Our competitors do not see it that way. Our competitors? view is that our franchise will have a certain life, and at the end of that life, you move onto the next thing, so you better make hay while the sun shines. Our view is to the contrary. The best franchises are permanent franchises.

Outside of our business you can look at James Bond, for example. And it?s been our goal not just to preserve and grow the Grand Theft Auto franchise, but also to build other franchises that we think can be permanent, whether that?s the Red Dead franchise or the Borderlands franchise or the BioShock franchise or others, Civilization, for example.?

There you have it, more work for the rumor mill to process.

Thanks, VideoGamer.com and? Seeking Alpha

Source: http://www.gamesthirst.com/2013/07/31/take-two-ceo-lets-loose-whats-essentially-a-red-dead-sequel/?utm_source=rss&utm_medium=rss&utm_campaign=take-two-ceo-lets-loose-whats-essentially-a-red-dead-sequel

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